Your tasks due on Friday are to:
a) copy up Andrew Goodwin's (Routledge 1992) analysis of music video
b) write and create your questionnaire
See notes below
1. Music videos demonstrate genre conventions
(eg stage performance in rock/metal videos, dance routine for girl/boy band)
2. There is a relationship between lyrics and visuals
(either illustrative, amplifying or contradicting)
3. There is a relationship between music and visuals
(either illustrative, amplifying or contradicting)
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs that run which recur across their work
(there is a creative style)
5. There is frequent reference to looking and the notion of looking
(screns within screens, telescopes and voyeuristic treatment of the female body)
6. There is often intertextual reference
(to fims, TV programmes, other music videos etc.)
Designing a Questionnaire
- Who are your audience?
- Where are they?
- How do they access music videos?
- What are there expectations of a music video from your genre?
- What do they want in a music video?
How will you distribute your questionnaire? Face to Face? Online? Fronter?
Will your respondents agree to being filmed on your Flips, so you can upload to your blog?
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