Digipak Analysis Initial Research

WELCOME BACK

Hope you all had a relaxing Christmas break and are fully rejuvenated for the Spring term!


THIS WEEK'S TASKS ARE...

1. COMPLETE YOUR FILMING – ALL CAMERA EQUIPMENT DUE IN FOR AUDIT ON FRIDAY 14TH JAN
2. Catch up on any missed tasks from previous weeks in order to be back on track for your target predicted grade
3. Complete a detailed analysis of a digipak from your genre
4. Blog your digipak analysis: create a new blog label called “CD Digipak”
5. Generate a band name / track list. Be creative! Use the random generator game, wordle or look at online name generators

Use the ‘Marilyn Manson’ handout as an springboard for your digipak analysis --> ensure your ideas cover the following:


Introduction
* What is a digipak? When were the first used, what size is a digipak (how many sides/weight of cardboard etc)?
Analysis
* What are the generic conventions of a digipak? Does your example adhere or challenge them?
* Lettering / font styles and sizes: how does the lettering fit with the genre of music or design?
* Image: what picture is on the cover? Is it a design or artwork? Is it a photograph of the artist? Look at the mise-en-scene, consider iconography, symbolism and connotations
* Stars / icons: is this image of the artist one you’d expect to see?
* Representation: look at how your band/artist and the genre are represented and how the audience will react
* Audience: who exactly will buy this CD? Be specific: escapism, anarchism, sense of belonging/cohesion to a social group?