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Wednesday, 30 March 2011

Well Done You

Girls! Just seen your latest edited videos on your blogs - they look fanTAStic!! Well done you. Keep up the editing-hard-work and upload your vid onto your blog if you haven't already. We're on the last push now: only one week to go... Catch up on Friday

Wednesday, 23 March 2011

Evaluation of your Music Videos

KEY DATES FOR YOUR DIARIES -->
DEADLINE FOR EVALUATION: WEDNESDAY 4TH MAY
DEADLINE FOR BLOGS CLOSED: FRIDAY 6TH MAY



TASK: You need to evaluate and reflect on the creative process and their experience of it. The questions that must be addressed in the evaluation are:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products
2) How effective is the combination of your main product and ancillary tasks?
3) What have you learned from your audience feedback?
4) How did you use media technologies in the construction and research, planning and evaluation stages?

WHICH MEDIUM WILL YOU CHOOSE TO EVALUATE YOUR PRODUCTION? Choose a combination of the following:

- PowerPoint presentation
- Short film, uploaded to YouTube
- Essay style, blogging
- Images and annotations on blog

The choice is yours but the more creative the better!

Examples we looked at in lesson are:

From OCR: http://musicvideoalexanderwhitcombe.blogspot.com/
From YouTube:
http://www.youtube.com/watch?v=c_udTjIydLE
http://www.youtube.com/results?search_query=a2+media+evaluation+questions&aq=f
http://a2mediaparkesm.blogspot.com/2011/03/in-what-ways-does-your-media-product.html


The marking grid is below:

Moderation Marking Criteria for your Evaluation

Level 4 16–20 marks

There is excellent understanding of the forms and conventions used in the productions
There is excellent understanding of the role and use of new media in various stages of the production.
There is excellent understanding of the combination of main product and ancillary texts.
There is excellent understanding of the significance of audience feedback.
There is excellent skill in choice of form in which to present the evaluation.
There is excellent ability to communicate.
There is excellent use of digital technology or ICT in the evaluation.


Eight key concepts of media literacy you can refer to in your evaluations

1. All media is constructed The media do not present simple reflections of external reality. Rather, they present carefully crafted constructions that reflect many decisions and result from many determining factors. Media Literacy works towards deconstructing these constructions, taking them apart to show how they are made.
2. The media construct reality The media are responsible for the majority of the observations and experiences from which we build up our personal understandings of the world and how it works. Much of our view of reality is based on media messages that have been pre-constructed and have attitudes, interpretations and conclusions already built in. The media, to a great extent, give us our sense of reality.
3. Audiences negotiate meaning in the media The media provide us with much of the material upon which we build our picture of reality, and we all "negotiate" meaning according to individual factors: personal needs and anxieties, the pleasures or troubles of the day, racial and sexual attitudes, family and cultural background, and so forth.
4. Media have commercial implications Media Literacy aims to encourage an awareness of how the media are influenced by commercial considerations, and how these affect content, technique and distribution. Most media production is a business, and must therefore make a profit. Questions of ownership and control are central: a relatively small number of individuals control what we watch, read and hear in the media.
5. Media contain ideological and value messages All media products are advertising, in some sense, in that they proclaim values and ways of life. Explicitly or implicitly, the mainstream media convey ideological messages about such issues as the nature of the good life, the virtue of consumerism, the role of women, the acceptance of authority, and unquestioning patriotism.
6. Media have social and political implications The media have great influence on politics and on forming social change. Television can greatly influence the election of a national leader on the basis of image. The media involve us in concerns such as civil rights issues, famines in Africa, and the AIDS epidemic. They give us an intimate sense of national issues and global concerns, so that we become citizens of Marshall McLuhan's "Global Village."
7. Form and content are closely related in the media As Marshall McLuhan noted, each medium has its own grammar and codifies reality in its own particular way. Different media will report the same event, but create different impressions and messages.
8. Each medium has a unique aesthetic form Just as we notice the pleasing rhythms of certain pieces of poetry or prose, so we ought to be able to enjoy the pleasing forms and effects of the different media.

Friday, 4 March 2011

KEY DATES

KEY DATES FOR YOUR DIARY


FINAL DESIGN FOR YOUR MAGAZINE ADVERT UPLOADED AND ANALYSED BY Wednesday 16th March

ALL EDITING FINISHED BY Wednesday 6th April

BLOGS CLOSED BY Friday 6th May


Homework due in for next week: Wednesday 9th March.

Bring in your essay on a memory stick so we can improve it in the lesson

"Describe and evaluate your creativity skills development from AS to A2"





Wednesday, 2 March 2011

Ancilliary Task Two: Magazine Advert

HOMEWORK TO COMPLETE FOR FRIDAY'S LESSON

TASKS ONE: Blog the conventions of a music advertisement

Artist name and album title
Release date
Web address / myspace
Product content – extra DVD footage, bonus tracks
Magazine reviews/endorsements – NME, Q, Atmosphere, Smash Hits, Kerrang, The Guardian Music Monthly Review STARS
Name of record label
Tour dates
Images – photographs/graphics/combination
Outlets in which available – eg HMV, Amazon
Slogan / tagline“Freedom to be who you want to be”
Limited edition. Digipak/standard
“out now” / “debut album”
offers – free download if you sign up to XYZ website


TASK TWO

TASK: Upload one full page magazine advert to analyse. Address each area below in your analysis. Each group will report and compare findings with the class as a discussion

MESSAGES
What kinds of messages do we receive from the advert?
How do these messages effect our buying choices?
How do these messages effect our perception of the world around us?
What product is the ad trying to sell? (Other than the product itself, what idea or message is the ad trying to sell? What is the subtext? Are there any stereotypical ideas and/or subliminal messages that can you identify?

TARGET AUDIENCE
Who is the target audience? Explain using specific demographics and psychographics.
Can you identify any emotional appeals in the ad? (sex, romance, humour, guilt, patriotism, sympathy, anxiety, anger, envy, loneliness, desire to escape etc.)
In what ways does this advert effect our ideas, attitudes or beliefs? (Example: alcohol = fun / thin = beautiful)
Are these attitudes created by advert or are they existing attitudes reinforced or made acceptable by the advert?
How does the advert catch your eye? Why did you choose this advert? What caught your attention long enough to stop and look at it?
How would you rate the overall effectiveness of the advert for its target audience? Explain your rating