Ancilliary Task Two: Magazine Advert

HOMEWORK TO COMPLETE FOR FRIDAY'S LESSON

TASKS ONE: Blog the conventions of a music advertisement

Artist name and album title
Release date
Web address / myspace
Product content – extra DVD footage, bonus tracks
Magazine reviews/endorsements – NME, Q, Atmosphere, Smash Hits, Kerrang, The Guardian Music Monthly Review STARS
Name of record label
Tour dates
Images – photographs/graphics/combination
Outlets in which available – eg HMV, Amazon
Slogan / tagline“Freedom to be who you want to be”
Limited edition. Digipak/standard
“out now” / “debut album”
offers – free download if you sign up to XYZ website


TASK TWO

TASK: Upload one full page magazine advert to analyse. Address each area below in your analysis. Each group will report and compare findings with the class as a discussion

MESSAGES
What kinds of messages do we receive from the advert?
How do these messages effect our buying choices?
How do these messages effect our perception of the world around us?
What product is the ad trying to sell? (Other than the product itself, what idea or message is the ad trying to sell? What is the subtext? Are there any stereotypical ideas and/or subliminal messages that can you identify?

TARGET AUDIENCE
Who is the target audience? Explain using specific demographics and psychographics.
Can you identify any emotional appeals in the ad? (sex, romance, humour, guilt, patriotism, sympathy, anxiety, anger, envy, loneliness, desire to escape etc.)
In what ways does this advert effect our ideas, attitudes or beliefs? (Example: alcohol = fun / thin = beautiful)
Are these attitudes created by advert or are they existing attitudes reinforced or made acceptable by the advert?
How does the advert catch your eye? Why did you choose this advert? What caught your attention long enough to stop and look at it?
How would you rate the overall effectiveness of the advert for its target audience? Explain your rating